Plastic Business Cards For Success
By Michiel Van Kets
When considering a design for your business card then there are various
factors that need to be taken into consideration before making your final
choice. Your card is an important element of your visual identity and the
first point of contact your potential clients will have of you, so the
more impressive it is the better their opinion. When you think about how
many business cards you yourself receive every week, how many of them do
you just glance at before tucking away unseen with all the others? Your
card is the one you need to be noticed and stand out from the crowd.
First of all your business card needs to be sturdy and made of a material
that is durable, plastic business cards will really help to make your
cards last a lot longer than simple paper ones and differentiate your
business from others. People are also less inclined to throw a plastic
card away so will generally hang onto them far longer than they would a
Plastic business cards look very professional and sophisticated and show
the recipient that you are someone who takes time and care in every aspect
of your business even down to the last detail. They are also a
hard-wearing advertising tool which give your company an edge over your
competitors, and can be particularly eye catching with a glossy veneer and
rich vibrant colours. The main benefit to them is that though they look
expensive to produce they are actually very affordable.
The size of your business card is important as most people want to be able
to slip it into their wallet, if it is too big then it will be an
irritation to them and they are more likely to discard or lose it.
Standard size is 3.5 x 2 inches which fits nicely into most business type
Cards can be double or single-sided, transparent or a truly unique shape,
colour or monotone, and are the same size and thickness as a standard
credit card. The quality and ink is important if you want to create the
right impression, the more you spend on the materials the longer your card
Colour makes a big difference on whether you will catch the attention of
your target clients or not, not enough color will make your card
non-descript and easily forgotten, whilst too much may end up looking
garish or drawing the attention away from the actual written details. Try
combining different colours for a special effect or make it look like the
product you are selling for a high profile marketing technique. Fun
typography will get you noticed or go for retro for something reminiscent
of another age.
Your cards main purpose of course is to get noticed and send a message;
this has to be clear and concise. Don't add extra elements that could
distract from the message you want to send, simple and clear will suffice.
Add fun copy to put a smile on your clients face or stay minimal. A
business card has to portray a lot about you or your business, this can be
difficult to convey on such a small piece of paper but it is achievable
with a lot of thought and consideration.
Printed plastic cards can be used for multiple purposes, as ID or loyalty
cards, even membership cards. Products can be numbered, personalised,
signature stripped or barcoded depending on your requirements. The main
features of an effective plastic card is that it makes its intent clear,
it provides the information you want to impart, it's the right size to fit
into a wallet and it is stylishly eye catching. A tailored plastic card
printing process will provide you with high quality printing and a
professional look and feel, all at competitive prices.
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