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 Art Sprecifications and requirementsArt specifications and requirements

 

 

General Guidelines

      

 

Preferred format for printing is Illustrator, Photoshop or HIGH RESOLUTION JPEG.

  

Before sending your files, make sure all fonts are converted to outlines (converted to outlines for Illustrator and PDF, converted to "shapes" for Photoshop, converted to "curves for CorelDraw.)

 

Adobe Illustrator:
Open File
In Your Main Menu Choose Select > All
In Your Main Menu Choose Type > Create Outlines
    

Adobe Photoshop:
Open File
Right click text layers
In the layer menu that pops up > Convert to SHAPES
     
Corel Draw:
Open File
In Your Main Menu Choose Edit > Select All > Text
In Your Main Menu Choose Arrange > Convert to Curves

    

Linked Graphics - Be sure to include or embed all of your placed / imported images when you send your artwork.

    

All images must be in CMYK color.

  

Make sure your artwork's resolution is at least 300 dpi. This resolution will ensure that your design will appear crisp and sharp instead of blurry.

  

Make sure to include "bleed" with your artwork. Image "bleed" is where you want the image to fill a background completely to the edges of the card. The image must extend beyond the trim area so that color will go edge to edge if there is a slight variance in the trim cuts. Image bleed is defined in each template.

  

Due to cutting variances, card designs with a "framed border" are not recommended. A possible slight shift in cutting will cause the printed frame border to appear off center or uneven.

  

 

Card templates Download one of our templates to avoid any size problems.

 

  

IMPORTANT NOTES:

 

  

Color Reproduction

All reasonable efforts shall be made to obtain the best possible color reproduction on customer’s work, but variation is inherent in the print process and it is understood and accepted as reasonable. We cannot guarantee an exact match in color between the customer’s photograph, transparency, proof, electronic graphic file, or previously printed matter.

    

Bleed is a printing term that refers to printing that goes beyond the edge of the sheet after trimming. The bleed is the part on the side of your document that gives the printer that small amount of space to move around paper and design inconsistencies. Bleed information refers to elements outside the finished piece. Often a printer requires bleed information on pieces that have bleed to allow for "printer bounce" when cutting a job down to size. Failing to provide bleed information and crop marks can result in finished pieces showing a thin area of white on the edge.

      

 

"Bleed"

 The image below shows the necessary extra margin needed during the printing and cutting steps of production. The same principle applies for all other printed formats.

   

   

           

  


  

File Format Guide

    

Print-ready files are accepted in the following formats:

   

File Extensions Description/Program Used

.ai,

Adobe Illustrator drawing or vector graphics file

.eps

Encapsulated postscript image file created using Adobe Illustrator; designed for high resolution printing of illustrations; standard file format for importing and exporting PostScript files

.cdr

Corel Draw Vector drawing file

.tiff

Tag Image File Format; preferred bitmap graphics format for high-resolution postscript printing

.jpg or .jpeg

Standard format for photographic image compression developed by the Joint Photographic Experts Group

.psd

Bitmap file created using Adobe Photoshop

.pdf

Portable Document File from Adobe Acrobat

    
   

Quick Facts about Bitmap Images

  • Bitmap images are made up of colored dots (pixels) in a grid
  • Also known as raster images
  • Resolution dependent – resizing affects image quality
  • Scanned images and digital photos are bitmaps


    

Quick Facts about Vector Images

  • Vector Images are made up of individual objects composed of lines and shapes with different attributes such as color.
  • Resolution Independent – scaling images does not affect quality
  • Smaller file size
  • Not suitable for photo-realistic reproduction
  • Fonts are vector objects

  


  

Guide to Image Resolution

  

Resolution refers to the number of colored dots or pixels that make up an image. It is commonly expressed in dpi or dots per inch.

  

Resolution Rules-of-thumb:

  • The higher the dpi, the greater the resolution, the better the image quality. But don’t go overboard. Higher resolution images create larger file size.

  •    
  • Image resolution is directly and inversely proportional to an image’s physical size. When you increase the resolution of an image, reduce its size. When you enlarge an image, lower the resolution. Otherwise, the image will print poorly.

  •   
  • For printed images, the ideal resolution is 300 dpi for images at the final printed size.

Here is a chart to help you determine the proper dimensions of your image at your desired print size and in the recommended resolution of 300 dpi.

  

PRINTED SIZE MIN. IMAGE DIMENSIONS IMAGE RESOLUTION
2” x 1.60”
640 x 480 pixels
300 dpi
2" x 2"
600 x 600 pixels
300 dpi
2.67” x  2”
800 x 600 pixels
300 dpi
2" x 3"
400 x 600 pixels
300 dpi
3.41" x 2.56"
1024 x 768 pixels
300 dpi
4.27" x 3.20
1280 x 960 pixels
300 dpi
4” x 4”
1200 x 1200 pixels
300 dpi
4" x 6"
800 x 600 pixels
300 dpi
5.33" x 4.00"
1600 x 1200 pixels
300 dpi
5" x 7"
1000 x 1400 pixels
300 dpi
8” x 5.33”
2400 x 1600 pixels
300 dpi
8" x 10"
1600 x 2000 pixels
300 dpi
8.5” x 11”
2550 x 3300 pixels
300 dpi

      
   

More Helpful Tips:

  • Your screen resolution doesn’t accurately reflect your image resolution because monitor displays usually have about 72 to 116 ppi. To view print resolution of your image, zoom in up to 300-400%.

  •      
  • When taking pictures from a digital camera for your print project, it’s best to set your camera to the highest resolution setting.

  •      
  • Four-Color Process Printing uses the CMYK color mode. Convert RGB images to CMYK using graphics editing software such as Adobe Photoshop.

  •        
  • Save your images in a lossless file format such as .tif and .eps to maintain accuracy and quality. If saved in .jpeg, use the least possible compression ratio.

 

 


   

 Spot UV printing

    

   
      

How to submit files for SPOT UV printing

  

When you send us an order for spot UV cards, please remember that you must send 4 files:

side_1

side_1_spot_UV

side_2

side_2_spot_UV

   

Side_1 and side_2 are your design files, while side_1_spot_UV and side_2_spot_UV are black and white files where black indicates where you want the spot uv to be applied (the glossy spots).
    
 

Spot UV sample files

     

Just like every other printing piece, don't forget to include "bleed"!

       

                 

       

  


  

 
 

 

 
 

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Design Portfolio
 
Design portfolio of plastic cards Plastic card samples
 
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If you are creating your own artwork, make sure to download one of our templates and read about the art specifications:

 
Card templates Templates for various card formats.
 
Art Sprecifications and requirements Art specifications and requirements.
 

  


  

If you are ready to order and would like to upload your files, or need to order design service, you can proceed to the order form:

 
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Plastic card designs | Clear plastic card designs | Paper card designs | Plastic business cards | Plastic key cards / Hotel key cards | Plastic loyalty cards

Plastic membership cards | Plastic VIP cards | Plastic discount cards | Plastic fundraising cards | Plastic gift cards | Plastic keychain cards | Plastic access cards

Clear plastic cards | Promotional plastic cards | Plastic card options / features | RFID cards | Contact cards - IC cards | USB business cards

Card sleeves, pockets and holders | Lanyards, reels and badge holders | Lenticular business cards | Lenticular postcards | Custom lenticular cards

Matte / Satin / Silky business cards | Glossy business cards | Spot UV business cards | Plastic card design | Business card design | Resources