Many entrepreneurs choose to design their
own marketing materials when they launch their businesses, especially by
creating their first business card. Or sometimes they will have an amateur
designer, friend, or relative create the design. There are several reasons
why this is not the best idea. An amateur business card design can make
your business more likely to fail for a number of reasons:
Your business will not look stable. It will appear to be more likely
to fold or to fail. Clients will not have confidence in doing business with
you. Would you do business with someone who seems to be on unstable footing
and who might not be in business by the end of your project or after you
have purchased an item?
You will look like a very small business. Large, successful
businesses would never consider doing business without professional,
originally designed business cards. Using materials that are not
professionally designed (i.e., Microsoft or Vistaprint templates) makes your
business appear even smaller and can possibly indicate that you cannot
perform to or meet the standards required.
You will look unpolished and rough. Not having a professional "look
and feel" can make it appear as though your business does not matter to you.
Customers may get the impression that you do not care about the way your
business presents itself, which might indicate that you would not care about
the quality of your work or the way that your work reflects upon their
About half of all businesses fail within their first few years. One source
of failure that is commonly cited by experts is sloppy or ineffective
marketing. If your marketing materials do not stand out from those of your
competitors, your sales will suffer.
When you start a business, you need to create the quickest possible route to
business success. A great business card can create this by contributing to
your business's visibility, credibility, and memorability - three factors
that will help your business to grow and achieve success. So, while putting
off your business card development may seem like a prudent idea from a
cash-flow point of view, it could result in your business never getting off
the ground. It can also lead to your business folding when it would
If you think that you can't afford great business cards when starting
your business, consider the outcomes - how can you afford not to?
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