|
The importance
of a great Business card
Many entrepreneurs choose to design their own marketing materials when
they launch their businesses, especially by creating their first business
card. Or sometimes they will have an amateur designer, friend, or relative
create the design. There are several reasons why this is not the best
idea. An amateur business card design can make your business more likely
to fail for a number of reasons:
Your business will not look stable. It will appear to be more likely to
fold or to fail. Clients will not have confidence in doing business with
you. Would you do business with someone who seems to be on unstable
footing and who might not be in business by the end of your project or
after you have purchased an item?
You will look like a very small business. Large, successful businesses
would never consider doing business without professional, originally
designed business cards. Using materials that are not professionally
designed (i.e., Microsoft or Vistaprint templates) makes your business
appear even smaller and can possibly indicate that you cannot perform to
or meet the standards required.
You will look unpolished and rough. Not having a professional "look and
feel" can make it appear as though your business does not matter to you.
Customers may get the impression that you do not care about the way your
business presents itself, which might indicate that you would not care
about the quality of your work or the way that your work reflects upon
their business.
About half of all businesses fail within their first few years. One source
of failure that is commonly cited by experts is sloppy or ineffective
marketing. If your marketing materials do not stand out from those of your
competitors, your sales will suffer.
When you start a business, you need to create the quickest possible route
to business success. A great business card can create this by contributing
to your business's visibility, credibility, and memorability - three
factors that will help your business to grow and achieve success. So,
while putting off your business card development may seem like a prudent
idea from a cash-flow point of view, it could result in your business
never getting off the ground. It can also lead to your business folding
when it would otherwise succeed.
If you think that you can't afford great business cards when starting your
business, consider the outcomes - how can you afford not to?
Related searches: business card news, business card articles,
printing articles, printing news, news about business cards, news about
printing, news and articles about printing.
 |
